PRIVACY POLICY
At SleepifyBed (“we”, “us”, “our”), your privacy matters to us. We are fully committed to protecting your personal information and ensuring transparency about how your data is collected, used, stored, and secured. This Privacy Policy explains the types of personal data we collect when you visit our website, purchase a bed or mattress, contact customer support, or interact with us on any platform. It also outlines the rights you have under UK data protection laws, including the UK GDPR and the Data Protection Act 2018.
SleepifyBed is a UK-based bed and mattress store, and we operate our website with the highest data protection standards. We believe our customers should feel safe and informed when browsing our products, creating an account, placing orders, or subscribing to our newsletters. This Privacy Policy provides clear details about how your information is handled at every stage of your interaction with us.
1. Information We Collect
We may collect various types of personal data to help us process your orders, improve your shopping experience, and provide customer support. This includes:
Identity Data – Your name, contact details, delivery address.
Account Data – Login details, password (encrypted), order history.
Payment Data – Processed securely through third-party payment providers; we do not store full card information.
Technical & Usage Data – IP address, device type, browser, cookies, and how you interact with the SleepifyBed website.
Marketing & Communication Data – Your preferences for receiving promotions and updates.
We collect this information through account creation, checkout forms, cookies, customer service conversations, and website interactions.
2. How We Use Your Data
Your personal data is used to ensure you receive the best service when shopping with SleepifyBed. This includes:
Processing and delivering your orders
Managing your account and order history
Sending updates about your purchases and deliveries
Responding to customer service enquiries
Improving website performance and user experience
Providing personalised product recommendations
Complying with legal and tax obligations
Running marketing campaigns (only if you give consent)
All processing activities comply with the lawful bases set out under the UK GDPR, such as consent, contract, legal obligations, and legitimate interests.
You can withdraw consent or update preferences at any time by contacting support@sleepifybed.co.uk.
3. Data Security
We apply strict security measures to prevent unauthorised access or disclosure, including:
- Encryption, firewalls and password protection
- Restricted internal access on a “need-to-know” basis
While we take all reasonable precautions, no online system is completely secure.
4. Third-Party Links
We do not sell or rent your personal information. However, we may share data with trusted third-party service providers who help us operate our business, such as:
Payment processors
Delivery partners
IT support and hosting services
Email marketing tools
Analytics and cookie service providers
All third parties follow strict confidentiality and data protection agreements.
5. Your Rights Under UK GDPR
As a UK resident, you have full control over how your personal data is used. Your rights include:
The right to access your data
The right to correct inaccuracies
The right to request deletion (“right to be forgotten”)
The right to restrict processing
The right to data portability
The right to object to marketing
The right to withdraw consent anytime
You may contact us at any time to exercise these rights.
Lodge a complaint with the Information Commissioner’s Office (ICO)
For any requests or questions, contact sales@sleepifybed.com